Nike’s Soccer Ads

I may not always agree with everything Nike does as a company, but there's no denying they have a long history of amazing soccer ads. From the very beginning of my love for televised soccer, Nike has been producing great little mini films that reflect a lot of care, style, intelligence, and knowledge of the game, and this latest, “Write the Future” is no exception. Anybody who’s ever played a competitive match has had dreams of glory or fear of goathood flash though their head, but Nike takes this one to another level. After watching this, I’m really fired up for the start of the World Cup.

Here’s a few more classics from previous Nike campaigns:



Good vs. Evil is the first Nike ad I remember, and is also responsible for my love of Eric Cantona. The overall look may be a little dated, but that little "Au revoir" coupled with the collar flip could come off incredibly cheesy. Cantona makes it about as bad-ass as anyone would think possible.



The Brazilian squad with a little ”Jogo Bonito” in the airport. It’s funny to see some of these guys at their peak (Ronaldo) and some of them who dropped off the face of the earth soon after starring in this commercial (Denilson). Also, Cantona ges a cameo.



Guy Ritchie’s first person masterpiece puts you in the head of a lower division player whose free kick goal gets him a spot on Arsenal, superstardom, the Champions League and then eventually, the World Cup, all in 3 minutes. Genius.

The Roundup

Nintendo mashups are cool.

The first look at Thor is, um, disconcertingly plastic. Maybe they plan to make it all shiny in post?

Letting a sick kid be a superhero for a day is heartwarming (and maybe, possibly, makes me a little bit misty-eyed).