Adidas’ World Cup commercial

Star Wars™ Cantina 2010 / adidas Originals from Dominic Prevost on Vimeo.

I love soccer. I love Star Wars (well, at least the original trilogy). And I’ve invested so much money into adidas products, I should have a spot on the board of directors by now. So, on paper, this should have been the perfect ad. There’s even a cameo by Noel Gallagher, for cryin’ out loud. It’s like they tapped directly into my brain. But for some reason, the whole thing just kind of falls flat.

Maybe Snoop Dogg ruined it for me. Maybe soccer players and musicians are 100% the wrong people to ask to act in front of a green screen (I mean, Daft Punk have no lines, and they still look uncomfortable). Or maybe a mashup of so many of my favorite things could never live up to my expectations. Nike’s Write the Future ad works because it sticks to soccer. This adidas ad just feels like the creative team tried to cram a whole mess of crap into the pot, and it became a big steaming plate of WTF?

I can just imagine the meeting. “We got access to the cantina scene! The fucking cantina scene! Lucas never lets anybody mess with his stuff (other than himself, of course). What else we got? How about cameos from a California rapper and two English rock stars whose biggest hits were in the early 90’s! And, let’s get Daft Punk! They sort of look like they’re Star Wars characters. And Beckham’s injured, he’s not going to the World Cup, maybe we can throw him in there! And then let’s sprinkle a few more random people in the background and badly edit the scene to make sure this thing isn’t 8 minutes long. Perfect!” Ultimately, what does any of this mish-mash have to do with the World Cup? In the end, it just turns out to be a whole lot of wasted potential. Sorry, adidas. FAIL.

And I'm All Like, "WTF, Becks?"

Sometimes, things can be awesome even when they make absolutely no sense.

Classic

I just got back from a week in Ocean City, MD, and as much I enjoyed the week of napping on the sand, I was glad to make it home for last night’s MLS match between New York and LA. It turned out to be the kind of game that MLS’s head honchos had to be drooling over when they signed David Beckham: more than 66,000 showed up at Giants Stadium and were treated to nine total goals in a 5-4 New York victory (conveniently in a game between the teams from the two biggest TV markets in the nation). Beckham played the entire game and set up three of LA’s four goals, but LA continued their streak of generosity, bringing in the fans at someone else’s stadium, but then graciously allowing the home team to win. New York took full advantage, using the opportunity to show off their own offensive star power, getting a pair of goals each from Juan Pablo Angel (a less-heralded import than Becks who’s been making a big impact on the field this year) and Jozy Altidore (the latest US wünderkind who turned heads at the recent Under-20 World Cup), as well as a world-class strike from Clint Mathis. As a DC fan, I would have been happy to see these two teams grind each other down to a painful and exhausting tie, but as an MLS fan, this was a fantastic game to watch. Check out highlights here.

Stargazing

46,ooo+ fans showed up at RFK tonight to see some dude named David Beckham finally start earning his paycheck. Shrugging off the distraction of the rays of golden light and choirs of angels that instantly appeared once Beckham and The World’s Most Expensive Ankle touched the pitch, Luciano Emilio managed to score his 11th goal in his last 10 games, and DC United played a solid match to earn the win. Good times.

Coming into this game, United was averaging 17,720 fans a game. So if 5,000 or even (dare we dream) 10,000 of those extra 29,000 fans from tonight decide they liked what they saw and come back for more DC games, this whole Becks experiment may actually be worth something after all.

Best moment of the night: DC’s very vocal and tuneful supporters group the Screaming Eagles had this message for Beckham. Given the amount of prominent display that it got on ESPN2’s cameras tonight, whoever came up with that banner should never have to pay for their own drink in DC again. Hi-larious.

Odds and Ends

1. There’s a trailer up for the new Wes Anderson movie, and not a moment too soon. I think I’ve had my fill of sequels and car commercials masquerading as movies based on toy commercials masquerading as cartoons. More original and quirky, please.

2. I’ve currently got major nerd love for The Venture Bros. DVDs. The show is part of Cartoon Network’s Adult Swim lineup, and intelligently spoofs old shows like Johnny Quest and the Hardy Boys while working in as many geektastic sci-fi and fantasy references as possible. It’s also got a great retro visual look that I love. Entertainment Weekly recently gave the show some love in their EW 100 issue. Definitely worth checking out.

3. David Beckham finally made his debut in a Los Angeles Galaxy uniform. No confirmation on whether he actually walked on water after the game. I feel no need to add to what’s already been written, but hopefully now the focus can go back to the soccer. There were some great MLS games this weekend that were completely overshadowed by ESPN’s over-the-top Becksturbation.

Hey Now, You’re An All-Star

Sweet Jesus, did I really just quote Smash Mouth? Someone please shoot me now.

So, exciting evening at Dick’s Sporting Goods Park, where I attended the MLS All-Star Game. The All-Stars took on Celtic FC of Scotland and won 2-0 on goals by Juan Pablo Angel and Juan Toja, or as I like to refer to them, the Two Juans (say it out loud, it’s funnier). The game itself was fairly lackluster. What was more exciting for me was that I was granted my first-ever media credentials, which let me watch the game from the press box (view: very nice; food: so-so; swag: rockin’) and meet some soccer media types and even a celeb or two. Over the course of the night, I chatted with Grant Wahl of Sports Illustrated, Allen Hopkins of ESPN, Charles Boehm (who covers DC United for MLSNet.com), and Carlos Machado of Fox Soccer Channel, listened in on an Alexi Lalas interview from 2 feet away, shook hands with Bob Bradley, had a man who I’m 99% sure was Garth Brooks accidentally end up in a photo I was taking, and was within 50 yards of David “Jesus Reincarnated” Beckham!!! (I grant him the coveted three exclamation points due to the insane amount of teenage squealing that followed him wherever he went. Seriously, the only comparison is those early Beatles trips to the U.S.)

Now, most of those names I listed won’t mean much to non-soccer fans, but as a wise friend of mine said earlier, they’re stars to me, and it meant a lot to me that the ones I talked to were so friendly and very cool about me wandering around the press box looking a bit awed and starstruck. Plus, these guys will all be great to know down the line someday when I become art director of the breakout American soccer magazine.