One of the few reasons I still enjoy seeing a movie in the theater is the previews. As I’ve
talked about in the past, I’m always fascinated to see how the editing houses try to condense two-hour fims into two or three minutes. A well-executed preview can really amp up my anticipation for a movie (I still think
Garden State was the most successful example I’ve ever seen in this regard), and conversely, a bad one can make me lose all interest. One of the best parts of this time of year is that the studios have started up the marketing campaigns for the movies they hope will be next summer’s blockbusters, and I’ve got examples of the good and the bad. I’ve already mentioned my love for the
Iron Man preview, but beyond that, what I’ve seen so far this season either has me
counting down the days with childish glee...
....or making me think the filmmakers might as well have
flushed their $150 million+ budget down the toilet. Yikes. Good luck recouping your money on this one. I haven’t seen anything that looked this bad since I suffered through the first 10 minutes of
Buckaroo Banzai.
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